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KEY Factor # 16. PPC or Pay Per Click campaigns are an effective
way to generate traffic to new websites or to sell products online.
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With every new client, regardless of what type of products, ideas, or services they are trying to promote, at KEY Factor Marketing we are willing to take the extra time to research and understand your specific industry. Successful marketing takes the right type of communication between a client and an experienced consultant. For high profile clients we even offer video conferencing to make sure we have a sufficient understanding of your company goals.
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Video Internet Advertising Strong
Video Internet Advertising will attract $505 million of spending by US
organizations this year, according to a new report released this month.
Compiled by eMarketer, the statistics showed that this figure will
rise to $3.4 billion by 2013, with the greatest increase taking place
between 2011 and 2012, when expenditure will leap by 78.9 per cent.
The organization also indicated that 190 million US web users will
watch online video by 2012, and nearly nine in ten of the internet
population.
Advertisers have a number of issues to consider before looking at video, however, David Hallerman of eMarketer said.
"Even if online video advertisers are following eyeballs, they are far more tentative than the audience itself," he remarked.
"Figuring out the best types of video content to attach their ads to is one of the big questions."
Earlier this year, eMarketer predicted that Online Advertising in the UK will see spending as much as the U.S. by the end of 2010.
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Huge Surge in online video watching
Businesses who market their products online are
expected to have benefited from a huge surge in the number of people
watching videos over the internet.
Figures released today show
that YouTube remains the most popular site for watching and sharing
videos over the web and that visitor numbers are on the up.
According
to research firm Nielsen Online, 10.4 million people logged on to
YouTube in January 2010, a 56 per cent rise on the same month the
previous year.
Nielsen Online's web analyst Alex Burmaster said: "Video [may be] the biggest star of the 2010 social media scene."
The
data puts YouTube in poll position of the social networking popularity
stakes, ahead of Facebook, which received 8.5 million visitors in
January and MySpace which welcomed 5.02 million.
Mr Burmaster
said: "The fact that almost two-thirds of English people online visited at
least one of the top social media sites shows it isn't a niche part of
the internet but is now the backbone supporting its growth."
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Online retail sores despite predictions
Online retail is continuing to increase despite the wider economic gloom, new research has revealed.
Verdict Research has found that consumers are shopping online more in order to find better prices, as high street sales slow.
In fact, internet retail spending is set to grow by 32 per cent compared to offline sales this year, and the sector is now worth some 19.5 billion per annum.
This, of course, is great news for businesses who use Internet Advertising to attract customers.
To put it into perspective, the market share of the online retail sector has increased 5,000 times since 1998, when it accounted for only 0.2 per cent.
A report by Ofcom suggests that online advertisers would be wise to target older internet shoppers.
The organization found that, in late 2010, some 28 per cent of people aged 65 or over had used the internet in the second quarter of that year - and this figure is likely to have increased since then. |
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